Joelle Joanie “JoJo” Siwa was born on May 19, 2003 in Omaha, Nebraska. JoJo Siwa is a YouTube sensation, pop star, dancer, entrepreneur, social media influencer and The New York Times bestselling author. Siwa connects with her fans through many channels: via social media she has over 10 million subscribers with over 2.4 billion views on YouTube, she has over 8.6 million followers on Instagram, over 436,000 Twitter followers, over 17.3 million followers on TikTok (formerly Musical.ly), and over 566,000 followers on Facebook; through her SIWANATORZ club, which stands against negativity and bullying; through her global reach of consumer products including her signature bows, accessories, apparel, arts and crafts, cosmetics, home goods and party supplies; and with her hugely popular singles, “Boomerang,” which has been viewed over 732 million times and RIAA certified platinum, “Kid in a Candy Store,” which is RIAA certified gold, “Hold The Drama”, and D.R.E.A.M.
Siwa is currently in the middle of her first-ever live concert tour, Nickelodeon’s Jojo Siwa D.R.E.A.M. The Tour. Produced by Nickelodeon and AEG Presents and presented by Party City, the 80 city North American tour kicked off on May 17th in Phoenix, AZ and will continue thru October. Siwa will also take the tour to the UK and Ireland this fall. Visit JoJoDREAMTour.com for tickets, the full tour schedule and more information.
Siwa recently took the stage at this year’s Nickelodeon SlimeFest – a two-day family-friendly music festival held in Chicago, Ill., at Huntington Bank Pavilion at Northerly Island on June 8 and 9 – along with Pitbull, Bebe Rexha and T-Pain. Siwa helped kick off Nickelodeon’s inaugural U.S. SlimeFest last year, where she performed in front of over 24,000 fans. She also performed at Nickelodeon’s second inaugural SlimeFest UK.
Siwa recently won her third Nickelodeon Kids’ Choice Award for “Favorite Social Music Star.” Her previous Choice Awards include “Favorite Viral Music Artist” in 2017 and “Favorite Musical YouTube Creator” in 2018. She also performed a medley of hits at 2018 Kids’ Choice Awards and 2018 Kids’ Choice Mexico.
In November, Siwa released her first EP, D.R.E.A.M. The Music, featuring four new songs: “D.R.E.A.M,” “My Story,” “Everyday Popstars” and “Only Getting Better.” The music video for “D.R.E.A.M.” was released on Siwa’s YouTube channel and to date has garnered over 61 million views. Due to the success of D.R.E.A.M. The Music, Siwa released a second EP, Celebrate, in April featuring an additional four new songs: “It’s Time To Celebrate,” “#1U,” “Worldwide Party,” and “Bop!” The accompanying music videos for “Bop!” and “Worldwide Party” have accumulated over 10 million views and 2.2 million views respectively on her YouTube channel.
In 2016, Nickelodeon and Siwa entered an exclusive licensing partnership to develop a line of consumer products inspired by Siwa. Categories span toys, apparel, accessories, consumer electronics, Halloween costumes and more. To date, over 50 million JoJo Bows have been sold. Siwa’s consumer products are available internationally, including the UK, Canada, Australia and Mexico.
Siwa launched her first animated shorts series, The JoJo & BowBow Show Show starring Siwa and her furry best friend BowBow. She also worked alongside Nick Cannon in Nickelodeon’s hit competition series Lip Sync Battle Shorties. She has appeared on various Nickelodeon live-action series including School of Rock and The Thundermans.