Alison Newman is a British actress, best known for her role in the hit ITV1 television series Footballers’ Wives as Hazel Bailey, and as DI Samantha Keeble in the BBC soap opera EastEnders.
In 2002, Newman was cast in the role of ruthless lesbian football agent, and later club chair, Hazel Bailey in Footballers Wives. Newman was allegedly awarded the role on the strength of a two-episode guest appearance in the series Bad Girls, in which she played Renee Williams who set out to secure revenge on nemesis Top Dog Yvonne Atkins (Linda Henry). Both programmes were made by Shed Productions. The part of Hazel Bailey required Newman to have her naturally blonde hair dyed red. Newman left the show at the end of series 4, when her character decided to return to sports representation, after becoming romantically involved with a professional tennis player.
After Footballers Wives, Newman played Diane Scott in Rocket Man for BBC One in the autumn of 2005. In 2008, she appeared as Lynette Hopkins in Rock Rivals, another Shed Productions drama for ITV1, and later that year she appeared as Detective Inspector Samantha Keeble in several episodes of the BBC soap EastEnders. She played the part of a back-street abortionist in an episode of the popular BBC One drama Call the Midwife, as well as appearing in the short film Father in 2013. In July 2014 Newman resumed the role of DI Samantha Keeble in EastEnders when her character was put in charge of the Lucy Beale murder case.
Newman has extensive theatre experience, including Loveplay by Moira Buffini; Luminosity by Nick Stafford; Night of the Soul by David Farr and The Big Lie by Anthony Neilson, all for the RSC, as well as The Censor and The Lying Kind, both by Anthony Neilson, for the Royal Court Theatre, London. Between 2003 and 2006, she appeared in Vagina Monologues, both on tour and in the West End. Her most recent theatre work was in Two Women, by Martina Cole, and performed at the Theatre Royal Stratford East between February and March 2010.